5.5.Bibliografía y recursos recomendados

La bibliografía actualizada se encuentra en la BR de la BUZ http://psfunizar10.unizar.es/br13/egAsignaturas.php?codigo=61750

[Roble]BBGollop, F. M. & Monahan, J. L. (1991). A generalized index of diversification: trends in U.S. manufacturing. "The Review of Economics and Statistics", 73, 318-330
[Roble]BBJayachandran, S., Gimeno, J. & Varadarajan, P. R. (1999). The theory of multimarket competition: a synthesis and implications for marketing strategy. "Journal of Marketing", 63(3), 49-66
BBJemison, D. B. & Sitkin, S. B. (1986). Corporate acquisitions: a process perspectives. "Academy of Management Review", 11, 145-163
BBMiller, J. C. & Pras, B. (1980). The effects of multinational and export diversification on the profit stability of U.S. corporations. "Southern Economic Journal", 46(3), 792-805
[Roble]BBMorck, R. & Yeung, B. (1991). Why investors value multinationality. "Journal of Business", 64(2), 165-187
[Roble]BBPorter, M. E. (1987). From competitive advantage to corporate strategy. "Harvard Business Review", 65(3), 43-59
[Roble]BBPorter, M. E. (1988). De las ventajas competitivas a la estrategia empresarial. "Harvard-Deusto Business Review", 1er trim., 99-121
[Roble]BBRumelt, R. (1982). Diversification strategies and profitability. "Strategic Management Journal", 3, 359-369
[Roble]BBShapiro, Carl. Information rules : a strategic guide to the network economy / Carl Shapiro, Hal R. Varian. Boston, Mass : Harvard Business School Press, cop. 1999
[Roble]BBSuarez, F. & Lanzolla, G. (2007). The role of environmental dynamics in building a first mover advantage theory. "Academy of Management Review", 32(2), 377-392