| Catálogo | Tipo | Cita |
|---|---|---|
| BB | Eagly, Alice H., Chaiken, Shelly. (1993). The impact of attitudes on behavior. En "The psychology of attitude" (pp. 155-281). Fort Worth, TX: Harcourt Brace Jovanovich College Publishers | |
| BB | Steenkamp, J. B. (1990). Conceptual model of the quality perception process. "Journal of Business Research", 21(4), 309-333 | |
| [Roble] | BB | Szybillo, G. J. & Jacoby, J. (1974). Intrinsic versus extrinsic cues as determinants of perceived product quality. "Journal of Applied Psychology", 59(1), 74-78 |