| Catálogo | Tipo | Cita |
|---|---|---|
| BB | Ascarza, Eva ... [et al.] (2018). In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions. Customer Needs and Solutions, 5 (1-2), 65-81. [@libro - Disponible en formato electrónico] | |
| BB | Ascarza, Eva, Peter Ebbes, Oded Netzer and Matthew Danielson (2017). Beyond the Target Customer: Social Effects of Customer Relationship Management Campaigns. "Journal of Marketing Research", 54(3), 347-363 [@libro - Disponible en formato electrónico] | |
| BB | Clark, Melissa, Black, Hulda G., Judson, Kimberly (2017). Brand community integration and satisfaction with social media sites: a comparative study. "Journal of Research in Interactive Marketing", 1(11), 39-55 | |
| BB | Kumar, V. & Pansari, A. (2016). Competitive advantage through engagement. Journal of Marketing Research, 53(4), 497-514. | |
| [Roble] | BB | Kumar, V. (2018). A Theory of Customer Valuation: Concepts, Metrics, Strategy, and Implementation. Journal of Marketing, 82 (January), 1-19 |