5.5.Bibliografía y recursos recomendados

La bibliografía actualizada se encuentra en la BR de la BUZ http://psfunizar10.unizar.es/br13/egAsignaturas.php?codigo=61758

CatálogoTipoCita
[Roble]BBBelz, Frank-Martin. Marketing de sostenibilidad : una perspectiva global / Frank-Martin Belz, Ken Peattie, Josep Maria Galí . [Barcelona] : Profit, D. L. 2013
[Roble]BBEnvironmental marketing : strategies, practice, theory, and research / Michael Jay Polonsky, Alma T. Mintu-Wimsatt, editors . - Paperback ed. New York : Harworth, 1997
BBEsty, Daniel C. Green to gold: how smart companies use environmental strategy to innovate, create value, and build competitive advantage / Daniel C. Esty, Andrew S. Winston. - Revised and updated ed. Hoboken, N.J. : John Wiley, cop. 2009
[Roble]BBExploring sustainable consumption : environmental policy and the social sciences / edited by Maurie J. Cohen, Joseph Murphy. Amsterdam : Pergamon, 2001
BBGrant, John. The green marketing manifesto / John Grant. Chichester, England ; Hoboken, NJ : John Wiley & Sons, cop. 2007
BBKotler, Philip. Marketing 3.0 / Philip Kotler, Hermawan Kartajaya y Iwan Setiawan. 4ª ed. Madrid [etc.] : LID, 2018
BBLevinson, Jay Conrad. Guerrilla marketing goes green: winning strategies to improve your profits and your planet / Jay Conrad Levinson and Shel Horowitz. Hoboken, NJ : Wiley ; Chichester : John Wiley [distributor], 2010
[Roble]BBWasik, John F. Green marketing and management : a global perspective / John F. Wasik . - 1st ed., repr. Malden : Blackwell, 1997